We also checked through a Seller Account that does not have any registered brands associated with it. Taking a quick look through our account, we can see an option for “Brand” and “Non-brand.” In Seller Central, go to the Inventory tab and see if an option for “Upload and manage videos” is available to you. The best way to find out if you can upload a video is to check: Keep in mind that this feature may not yet be available for your seller account. This is excellent news for sellers not yet enrolled in Brand Registry but who want to upload a product video. In September 2020, non-brand registered sellers reported receiving an email from Amazon stating they could now upload videos to their listings. Amazon once only allowed sellers enrolled in Brand Registry to upload a video to a listing for the longest time. When you click on the video thumbnail, it will open a bigger window through which customers can watch the video.Ĭan any seller add an Amazon product video to their listing? Customers can easily find and view the video without having to scroll through your listing. When you upload a video to your product listing, it will appear under the main product images section. Where does an Amazon product video appear on your listing? And shoppers agree - 96% of consumers stated that they find product videos helpful when making purchases online. Product videos give the customer additional insight and visualization of your product that text and static images can’t achieve on their own. Because videos can give your customer clear product expectations, you can avoid negative reviews.It can keep a customer engaged while on your listing, create a connection to your product, and help increase your conversion rate.It gives you a leg up on your competitors that don’t have product videos.You get to show off your product’s uses, features, and benefits instantly.It provides better angles and perspectives of your product.It brings your product to life, and the customer can better imagine themselves using it.Through video, customers can truly see how a product works, how it can satisfy their needs, and help them decide whether or not to purchase it.Īn Amazon product video brings many benefits to your listing: The short answer: they’ll help you sell more products.Īmazon’s goal is to create a seamless shopping experience, and they provide third-party sellers with a variety of tools to help them make that experience better for their customers. Why use Amazon product videos for your product listing? Best practices for creating product videos.Common video types and examples of good product videos.Who can add a video to a listing (hint: not just brand registered sellers).Why you should add product videos to your Amazon listings.If you want to make an exceptional experience on your listing and increase your conversions, you should consider creating a product video. While there’s nothing better than a customer experiencing your product in person, watching a video comes closest to that moment of product discovery and connection. Since a customer cannot physically interact with your product before deciding to purchase, the way you present your product on your Amazon listing is the customer’s only experience with it. As crucial as your listing copy, images, and A+ content are, adding product videos to your Amazon listings can vastly improve the customer experience.
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